Look Inside: LC Supermarket - Morristown, NJ

LC Supermarket

Owner: Louie Castenana

Opened: 2001
Cooperative: Krasdale
Location: 135 Speedwell Ave, Morristown, NJ
Photographed: June 2020

We've seen this store before, back in 2018, though only the outside. So I thought it was about time to get back and check out the interior!

The store is set up as an L, so there's a short extension for the produce and frozen department in the front left corner (seen here). The right half of the store extends much farther back, but even all together, the store is just 3100 square feet. Nice selection of produce in the tiny space, for sure.

The first aisle is part of the expansion, extending behind the produce department but only about halfway to the back of the store. It's also a dead-end, with dairy on the left and single-serve drinks on the right. I believe the store has three additional grocery aisles in the main building.

There's a little of everything here, as we see. There aren't really any big supermarkets in this immediate area, and there's little overlap between the population shopping here compared to those who shop at Whole Foods and Kings.

Butcher and deli at the back of the store.

As we can see, in the grocery aisles, there's a significant focus on Latin foods since nobody else in the immediate area really sells any. That's all for LC Supermarket, but check out the former ShopRite just up the street here, and tomorrow, we're going to see three stores -- two chain stores north of town on The Market Report, and a former supermarket over on Grocery Archaeology!