The Independent Edition

New Rochelle Farms Owner:  Jose Filipe Opened:  2020 Cooperative:  Key Food Stores Location:  465 North Ave, New Rochelle, NY Photographed:  March 2020 This independent Key Food affiliate is at the far northern end of the city, completely across town from yesterday's Foodtown . And when I say it's brand-new -- I mean it opened in mid-January 2020 , and I visited in March 2020. While the store is absolutely beautiful, I worry that it might not catch on given that it seems a little more upscale than its main competition and it doesn't seem that that positioning is in demand in this neighborhood of New Rochelle. It's also just shy of half a mile from an approximately 70,000 square foot ShopRite, while this store is about 10,000 square feet. There is a parking lot in the rear, while the front-end lines the right-side wall with entrances and exits at both ends. Produce and seafood are in the first aisle, lining the front wall, with meat on the ...

We've completed our travels up White Plains Road, so now we're going to go up the eastern side of the Bronx through Pelham Bay, Baychester, and Eastchester, before leaving the Bronx and passing through Pelham Manor (a small town between the Bronx and the next city, New Rochelle) before ending up in New Rochelle. Our coverage is a little thin in this part of the Bronx, but this is our first time in this section as well as our first trip to New Rochelle. Buckle up your seatbelts and let's head to Pelham Bay on The Market Report tomorrow!