Owner: Pat Conte, Jr
Cooperative: Key Food Stores Co-Operative
Location: 2149 Ralph Ave, Georgetown, Brooklyn, NY
Photographed: August 2020
Following Fairway Market's bankruptcy in early 2020, the stores were divided among Village Super Market (4 locations in Manhattan + 1 in Pelham Manor), Food Bazaar (1 each Brooklyn, Queens, and Long Island), Amazon (2 in New Jersey), and Seven Seas (this one). Seven Seas also bid on the Red Hook and Douglaston locations, which Food Bazaar won. Seven Seas also owns Key Food-branded stores along with Food Emporium locations in Manhattan purchased from A&P (see here, here, and here).
This 38,000 square foot store is the largest in Georgetown (also see Key Food and Foodtown) and, being a former Fairway, has a very different feeling inside featuring many more organic and gourmet items and higher-end services. The Fairway only opened in 2017, taking over a former Waldbaum's that closed in A&P's bankruptcy, before itself transitioning almost seamlessly to FoodWay in spring 2020. Every indication shows that FoodWay is a great replacement for the Fairway, offering a well-run store in a beautiful facility with all the services of Fairway but at Key Food prices.
Having just been gutted and renovated in 2017, FoodWay did almost no renovations. You enter to a gorgeous produce department and, towards the back of the first aisle, you find coffee/tea and water on the left and cheese on the right. Health and beauty lines the first aisle, with meat and seafood on the back wall. Deli/bakery/prepared foods line both sides of the last aisle, with dairy in the back corner and frozen in the second-to-last aisle.
There had been a few places around the store where the Fairway name had clearly been removed, but this banner was the only place I saw the FoodWay name up prominently. The pictures are misleading as the store was in fact very crowded but it's very spacious, so it doesn't look like there are as many people as there were.
Bulk coffee, packaged tea, and bulk foods take up this alcove, with water at the back.
And, like Fairway, the coffee is fresh-roasted on the sales floor in a giant coffee roaster!
Bulk foods in the front of this room, with produce on the other side of this wall.
Water in the back corner. The next department is cheese...
Fairway's famous large cheese selection has been retained as well, including store-made mozzarella.
A produce butcher to prepare cut produce is at the back of the produce/cheese aisle.
From there, we transition into grocery aisles, with a dividing aisle about 2/3 of the way to the back of the store.
Looking across the store.
Apologies for the blurry photo. My phone had been acting up at the time I visited this store.
I don't know this for sure but I'd assume that the section of the grocery aisles towards the back of the store, seen here, were Fairway's natural and organic department. It seems FoodWay integrates the natural products with the regular ones, which is how I prefer.
Nonfoods in the back section.
Here you can see the back aisles are not that deep.
One shot of the main grocery aisles, before moving to the back wall...
A beautiful seafood counter is the next department on the back wall.
And a butcher, including kosher items, is up next on the back wall.
Seven Seas seems to be an extremely professional operation. Check it out -- they even have brand-new FoodWay carts! (One of which could be found over at the Key Food, by the way.)
Beer and dairy are in the back corner.
Dairy has clearly been reset but the category markers have not been updated... last time I checked, Kozyshack pudding (as much as I love it) is not Organic Yogurt, which is now on the right side of this aisle. Hopefully they'll get on that soon.
A very small bread department rounds out this back corner, with the in-store bakery being next on the outside wall.
Frozen is in the second-to-last aisle with deli and prepared foods in the last aisle.
Self-service hot food and salad were temporarily closed as a coronavirus precaution at the time of my visit, but the other prepared foods and deli counters were full and ready to go...
Deli and smoked salmon, a holdover from Fairway, are in an island that backs up to the grocery aisles.
Sushi, chopped salad, sandwich, and pizza counters line the outside wall of the store. In the front corner is a juice bar as well...
And that wraps up our tour I think, because I seem to have forgotten to photograph the front-end. FoodWay is a well-run replacement for Fairway (if an obvious imitation), but still a good store!