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TOUR: Lincoln Market - PLG, Brooklyn, NY

Lincoln Market
Owner: Khalid Innab
Opened: 2016
Cooperative: Associated Supermarket Group
Location: 33 Lincoln Rd, Prospect Lefferts Gardens, Brooklyn, NY
Photographed: May 2019
Today's supermarket store tour is right around the corner from yesterday's look inside. At over 20,000 square feet, however, this store is nearly ten times the size of Wholesome Gourmet Market. It came into the picture about four years after Wholesome opened, in the ground floor of a new-build residential building just off Flatbush Avenue.
And 20,000 square feet might not sound massive, but it's enormous for this extremely desirable part of Brooklyn. We enter to a produce department in the front corner, extending along the right side wall. The store is extremely deep but very narrow, meaning there are two or three sets of aisles extending all the way to the back of the store.
The produce department, like the rest of the store, is beautifully merchandised. I'm not sure my pictures always do the store justice, but it looks fantastic.
A very substantial beer selection makes up the next part of the first aisle, with dairy in the back.
Meanwhile, because the store is so deep, grocery aisles continue behind the produce department.
Dairy continues along the angled back wall.
Fantastic grocery selection, with a combination of gourmet items and everyday groceries.
It's worth noting that this store is owned by the POM Group, which also owns the exceedingly mediocre Gourmet A'Fare in Greenpoint. They have also recently opened a second Lincoln Market on Marcy Ave in Bedford-Stuyvesant. It seems that with the Lincoln Market branding, the chain has become much more professional and found their niche in the market better than Gourmet A'Fare did.
The grocery department also includes a substantial bulk food selection...
...and a break in the front half for a salad bar, olive bar, soup, and cheese island:
The last aisle includes the meat department and frozen foods.
In the back of the last aisle, the ceiling opens up to skylights (there's nothing above the supermarket in the back). A beautiful feature that lets in a lot of light!
The front of the last aisle contains fantastic-looking deli/prepared foods, sushi, and seafood departments.
Quite a pleasant surprise coming to Gourmet A'Fare to this Lincoln Market! I was very impressed with the store on the whole, and the selection and pricing was solid for this part of Brooklyn. I also want to give a shoutout to El Patron, a Mexican restaurant next door that served me a great lunch!