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Look Inside: Superfood Fresh Supermarket - Allentown, PA

Superfood Fresh Supermarket
Owner: unknown
Opened: 2018
Cooperative: Retail Grocers Group
 704 W Emmaus Ave, Allentown, PA
Photographed: January 8, 2021
We're here at the Superfood Fresh Supermarket in Allentown -- one of two that started as Superfood Marketplace stores, then appear to have been sold to the owners of Twin City and other supermarkets, and rebranded Superfood Fresh. When we were here last, it was a Superfood Marketplace.
Not much has changed, but I wanted to get a few updated interior pictures nonetheless.
As we can see, maintenance at this store has been excellent. It's extremely clean and well-stocked. And even with the high ceiling, no lights were burnt out.
Speaking of that, here's a few better and newer pictures of the high pitched-roof ceiling.
And a picture of the mural on the front wall, which still has the poorly-added Superfood Marketplace logo over what used to say Valley Farm Market. Worth mentioning that the other remaining Valley Farm Market has been sold to Gerrity's, a chain from the Wyoming Valley. We'll see that store soon.
That's all for our look at this Superfood (and if you haven't seen Middlesex, check it out here). Tomorrow we're headed over to a former supermarket around the corner on Grocery Archaeology!


  1. I wonder if this is a former pitched roof Acme that had an expansion added to it.

    1. It is not, although it has a similar look. The pitched-roof area was originally built as Traub's Market. Check out the comments on my post from many years ago here:


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