Look Inside: Hamilton Farm - Mercerville, NJ

Hamilton Farm

Owner: Dong Lee

Opened: 1999

Cooperative: none
Location: 372 NJ-33, Mercerville, Hamilton, NJ

Photographed: January 2021

The roughly 19,000 square foot A&P of Mercerville, located here at 372 NJ-33 in the Mercerville section of Hamilton Township, was built in the early 1960s and was later expanded to roughly 30,000 square feet. At the other end of the property was an ACME, also constructed in the late 1950s or early 1960s, and a strip mall was later constructed between them. In 1983, A&P became SuperFresh before closing in 1995 (ACME closed two years prior and moved to their new location about 3/4 of a mile east). In 1999, the SuperFresh space was subdivided with the current tenant, Hamilton Farm, taking about 12,000 square feet. Unfortunately, the exterior has been remodeled from the earlier A&P/SuperFresh facade (see here) and the interior doesn't seem to have any remnants of SuperFresh either.

The Hamilton Farm is a pleasant and spacious produce market with seafood and deli at the back and a few grocery aisles on the left side. I found the store to be bright and clean, which is a complaint I frequently have with the farmers market type stores.

Looking back up towards the front of the first aisle. It's possible that some of these fixtures are left over from SuperFresh, but I'm not sure what SuperFresh's fixtures would've looked like at the time they were here.

Obviously newer seafood and deli cases at the back.

As we've seen before, the grocery aisles feature mostly ethnic foods and specialty items you wouldn't find in the ACME or ShopRite very nearby.

Large selection of Latin, eastern Asian, and eastern European products, so I assume that's the population in this immediate area.

There's also dairy in the last aisle (notice the fresh pierogies in the case to the right, which come from a company called Delicious Fresh Pierogi in Roselle Park, outside Elizabeth). There's a small selection of frozen foods in the back, but really only a few items. All in all, Hamilton Farm is a pleasant store to shop in with a little bit of a lot of things. Don't forget to check out the former ACME next door here, and tomorrow, we move just to the north along Quakerbridge Rd, the cross street on NJ-33 here, to see a recently-closed supermarket on Grocery Archaeology!