Casa de Frutas
Owner: Cheongeun Oh
Location: 177 Smith St, Perth Amboy, NJ
Photographed: June 2020
Let's get into today's store tour of the 5,000 square foot Casa de Frutas in downtown Perth Amboy! Now I've found listings for this business owned by Cheongeun Oh, but when I visited I was almost positive it's owned by Supremo (whose owner is Eddie Trujillo). It uses the same decor package, same storebrand, same promotional and informational signage (such as the "now hiring" posters), and same general fixtures, plus it's only about four blocks away from the Supremo here in Perth Amboy. While I'm not sure of that, I found it unusual that the store was otherwise so similar if it were totally unrelated. Let's head in and check it out.
Produce takes up approximately the front half of the store, with dairy on the left side wall, a large butcher on the back wall, and frozen on the right side wall. Interestingly enough, as we'll see, the Supremo here in Perth Amboy actually never got this decor package.
Produce decor and fixtures are identical to Supremo, and by the way, there's a beautiful selection here in a very small space. The store is very nicely laid out and not as cluttered or disorganized as we sometimes see in these small greengrocer-type shops.
Getting into the grocery aisles, we notice a difference from Supremo, with different shelving. Still nice flooring though!
The grocery selection tends to lean much farther into international (Central/South American) than most stores, likely because they have only a small space to display it.
Butcher Shoppe looking an awful lot like a Supremo. It's quite large though, meaning that this store likely does its largest business on produce and meat.
Frozen and nonfoods in the last aisle. Notice the Essential Everyday waffles in the freezer -- which is also the storebrand sold at Supremo. (The only other store in the immediate NJ-NY area to sell it was Western Beef, which as of fall 2020 had switched to IGA.)
One more look across the produce department in the front before we head out. Up next we'll be seeing the other greengrocer shop in downtown Perth Amboy, which is not nearly as nice as this one, unfortunately. Come back tomorrow to check it out!